Vall'doAido
Branding for a local business
- Role
- Graphic & brand design
- Period
- 2023 – today
- Scope
- Print, packaging, signage, social, e-mail
- Tools
- Illustrator, InDesign, Photoshop
Working inside an existing identity
The logo, the copper tone and the typefaces came out of a brand manual that existed before the first shop day — the wordmark is set in G2 Ciao, and the manual names Tenor Sans for display work. My job was the other ninety percent: turning a few pages of rules into a system that survives a price tag, an A4 poster, a beer coaster and a Shopify banner — and still reads as one brand three years later.
An icon set for the data sheets
Every wine in the catalogue is described with the same eight facts — origin, grapes, tasting notes, vinification, food pairing, technical data, serving temperature, producer. I drew one line-icon per fact so a customer can scan a sheet without reading it, and reused the same set on the website and the shelf labels.
- Origin
- Grape varieties
- Tasting notes
- Vinification
- Food pairing
- Alcohol
- Serving
- Producer
- Oenologist
- Soil
- Production
- Chestnuts
- Craft beer
- Gift baskets
- Delivery
- Returns
- Secure payment
- New release
Opening a store
The first job was the loudest one: tell a village of 3,000 people that a Portuguese wine merchant had moved in. One poster, one flyer, and the physical pieces that had to be right on day one — the sign above the door, the banner at the entrance, the price tags on the shelf.
The catalogue
Restaurants kept asking for something they could keep. The answer was a printed catalogue: one page per wine, always the same grid, the bottle on the left and eight facts on the right. Producing it meant standardising the data first — the layout only works because every wine was described the same way.
The same campaign, five times
Twice a year the store runs a tasting weekend, and every time it needs a flyer, a website banner, a mailed invitation and something to put on the table. Rather than redesigning it each season I built one campaign skeleton and change only the seasonal layer — grapes in summer, watercolour flowers in spring, colour fields in 2026. Three years of it side by side is the part of this project I am most attached to.
Shelf, season and everything else
The rest is the everyday work that keeps a small shop visible: roasted chestnuts in November, a sangria recipe in July, a thank-you card in every parcel, a billboard at the village shooting festival. Small pieces, short deadlines — and the place where a design system actually earns its keep.
The work continues — every season brings another campaign. The shop itself is the best place to see the system in use.